how to win any election

How to Win any Election Table of Contents

Introduction: How to Use this Book — 6

Political Campaigns 101: The Basics of Running for Office — 7

Why on Earth do you Want to Get Involved in Politics? — 8
Should I Run for Office? — 9
Believing in the Process — 10
What Office Should I Run For? — 10
Laws and Ethics: Keeping Your Head Held High — 12
How Most Campaigns Start — 13
In it to Win! — 14

Getting Your Campaign Started – The Right Way — 15

Your Start-Up Business — 16
When Should You Start? — 17
Gathering Your Team — 18
Funding Your Start-Up — 20
The Powers That Be — 23
To Use or Not to Use…. Consultants! — 24
Getting on the Ballot — 27
The Campaign Database — 31

Campaign Planning, Targeting and Research — 32

Why You Need a Plan — 33
Developing a Comprehensive Campaign Plan — 33
Getting the Lay of the Land: Demographics and Environment — 35
Campaign Research — 39
Aim Before You Shoot: Political Targeting 101 — 40
Campaign Polling — 52

Political Messaging and Communications — 61

Your Message and The Question of the Election — 62
The Importance of a Unified Message — 67
Developing Your Campaign Message, Issues and Theme — 67
Campaign Communications and the Law — 69
Purposes of Your Campaign Communications — 69
Press Coverage and Your Campaign — 72
Political Gold: Using Direct Mail — 77
Radio, TV, and Newspaper Advertising — 81
How to Use the Internet and E-mail in Your Campaign — 87
Repetition Reaps Rewards — 91
Giving a Great Political Speech — 93
The Modern Joust: How to Win a Political Debate — 95

Working the Grassroots — 99

Why the Grassroots Matter — 100
The Grassroots Primer — 101
Information is Vital: Your Campaign Database — 102
The Political Guide to Local Organization — 103
Recruiting and Using Volunteers in your Campaign — 106
Going Door to Door — 108
Grassroots Events — 112
Voter Blitzes and Candidate Tours — 115
Campaign Phone Banks — 118
Building Winning Coalitions — 122
Running Absentee Voter Programs — 125
Voter Registration Drives — 129

Political Fundraising — 139

Fundraising Isn‘t a Dirty Word — 140
Know the Law — 142
Political Fundraising 101: Basic Concepts — 142
The Political Fundraising Pyramid — 145
Personal Solicitation — 146
Raising Money with Major Donor Groups — 150
Minor Donor Groups — 154
Affinity Fundraising — 156
Fundraising Events — 157
Fundraising Direct Mail — 166
Telemarketing: Dialing for Dollars — 171
Raising Money Online — 172
Raising Money from PACs — 174

Epilogue: It’s Time! — 177

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