The art of political campaigning: 23rd annual campaign training seminar.

Link/Page Citation

Call Tracy Dietz at 202-207-0533 for reservations and information. Also, check our Web site www.campaignline.com for updates.

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If you would like to register for the seminar, fill out the form and mail it to Tracy Dietz at 1629 K St. NW, The Mezzanine, Washington, DC 20006 or fax it to 202-737-2283.

Please note there are discounts at the Washington Marriott for seminar registrants. Call 202-872-1500 and mention Campaigns & Elections magazine.

Washington Marriott

June 1-3, 2006

1221 22nd Street, NW

Washington, DC

*Agenda subject to change

Thursday, June 1, 2006

8:00am-9:00am

Registration

9:00am-10:00am

Running for Office During a Disaster

10:15am-11:30am

Creating Your Campaign Strategy

11:30am-12:45pm

Lunch Break

1:00pm-2:30pm

Just Don't Do It (Actions to avoid in a campaign)

2:45pm-4:00pm

Damage Control and Crisis Management

4:00pm-6:00pm

Speaking to Win

6:00pm-8:00pm

Rising Stars Reception

Friday, June 2, 2006

8:00am-9:00am

Registration

9:00am-10:00am

A -- Keeping Your Skeletons In the Closet

B -- Winning Nonpartisan, Local, State and Judicial Elections

C -- Talking to Reporters

D -- Throwing an outrageous and effective rally (complete with music and all)

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10:15am-11:15am

A -- The Fundraising Plan: Step-by-Step

B -- Direct Mail: From Concept to Design to the Voter

C -- Managing and Using Voter Files

D -- Targeting the Hispanic and Minority Voter

11:30am-12:30pm

A -- Fundraising on the Internet

B -- Creating Effective Radio Spots

C -- Understanding the Internet in Campaigns

D -- Focus Groups and Tracking Polls: How to Use them to Communicate Your Message

12:30pm-1:45pm

Lunch Break

2:00pm-3:00pm

A -- Direct Mail Fundraising

B -- Effective Political TV Spots: The Strategy Behind the Commercial

C -- Handling Bloggers and Using Them to Help Your campaign

D -- Automated Calling

3:15pm-4:15pm

A -- Fund Raising techniques & Strategies: Event Fundraising

B -- The Impact of Web TV

C -- Building Your Organization and Developing Coalitions

D -- Telephones for Voter ID, Persuasion, Recruitment and GOTV

4:30pm-5:30pm

A -- The Low Hanging Fruit: Requesting money from special interest groups

B -- Going Negative: When, Why & How

C -- Grassroots: How to use and abuse the intern

D -- Diggin' For Dirt: Opposition Research

-- How to find it, how to use it

Saturday, June 3, 2006

8:30am-9:00am

Registration

9:00am-10:00am

A -- Campaign Budgets: How much items cost and negotiating with consultants

B -- Signage: What colors do I use and where do I stick it

(Psychology and the subliminal effects of signage)

C -- Viral Marketing: It spreads and infects

D -- Micro-targeting: The mathematics behind finding the voter

10:15am-11:15pm

A -- The Religion Debate--Running on morals and values

B -- The Power of the Spoken Word: Outperforming your opponent in a debate

C -- The Power of the Written Word: How to write an effective press release

D -- Keeping the Stupids Quiet: The outside influence of groups trying to help

11:30pm-12:30pm

A -- Humor in Campaigns

B -- The RNC and DNC: Getting love from the parties

C -- I'm a Star: Look like a politician

D -- Newspapers and Cable

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COPYRIGHT 2006 Campaigns & Elections, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.

Copyright 2006 Gale, Cengage Learning. All rights reserved.

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